Privacy policy
Last updated: 2 June 2026
FRAMECRAFT LTD ("we", "our", or "us") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, process, store, disclose, and protect your personal information when you visit our website, place an order, contact us, request support, or otherwise interact with our services.
By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.
1. Company Information
Company Name: FRAMECRAFT LTD
Company Number: 17255119
Registered Address: The Courtyard, 225 Denby Dale Road, Wakefield, England, WF2 7AJ
Email: info@framecraft.ltd
For the purposes of applicable data protection legislation, FRAMECRAFT LTD acts as the data controller of your personal information.
2. Information We Collect
Depending on how you interact with us, we may collect and process the following categories of information:
- Name and surname;
- Billing and delivery addresses;
- Email address and telephone number;
- Order and transaction information;
- Payment-related information;
- Customer service communications;
- Photos, measurements, specifications, artwork, frame dimensions, or other information submitted for custom framing orders;
- Device information, browser type, operating system, IP address, and website usage data;
- Marketing preferences where applicable.
3. How We Collect Information
We may collect information:
- Directly from you when placing an order or contacting us;
- Through website forms and customer service communications;
- Automatically through cookies and website technologies;
- From payment processors, logistics providers, suppliers, fulfillment partners, and service providers involved in processing your order.
4. How We Use Your Information
We may use personal information to:
- Process and fulfill orders;
- Manufacture and supply custom-made products;
- Coordinate production, packaging, and delivery;
- Provide customer support and after-sales service;
- Manage returns, refunds, complaints, and warranty claims;
- Verify transactions and prevent fraud;
- Improve website functionality and customer experience;
- Comply with legal, accounting, regulatory, and tax obligations;
- Send service-related communications;
- Send marketing communications where permitted or where consent has been provided.
5. Legal Bases for Processing
Under UK GDPR, our legal bases for processing personal information may include:
- Performance of a contract;
- Compliance with legal obligations;
- Legitimate business interests;
- Consent where required by law.
6. Custom Orders and Uploaded Materials
Where you submit measurements, photographs, artwork, images, design files, specifications, or other content for custom framing services, we will use such information solely for the purpose of manufacturing, fulfilling, and supporting your order.
You confirm that you have the necessary rights and permissions to provide any images, artwork, or materials submitted to us.
We are not responsible for intellectual property disputes arising from materials supplied by customers.
7. Fulfillment Partners and Dropshipping Operations
FRAMECRAFT LTD operates through a fulfillment and dropshipping model.
To process and deliver orders, we may share necessary information with:
- Manufacturing partners;
- Frame production facilities;
- Fulfillment centers and warehouses;
- Shipping carriers and logistics providers;
- Payment processors;
- Technology and website service providers;
- Customer support providers.
Shared information may include your name, contact details, delivery address, product specifications, order details, and any information reasonably necessary to fulfill your order.
8. International Transfers
Due to the international nature of manufacturing, fulfillment, logistics, and technology services, personal information may be transferred to or processed outside the United Kingdom.
Where such transfers occur, we implement reasonable safeguards designed to ensure an appropriate level of protection consistent with applicable data protection laws.
9. Payment Information
Payments are processed securely through authorized third-party payment providers.
We do not store complete payment card information on our own systems.
10. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Provide essential website functionality;
- Maintain shopping cart and checkout functionality;
- Analyze website performance and usage;
- Improve customer experience;
- Prevent fraud and unauthorized access.
Cookies may include:
- Essential cookies;
- Analytics cookies;
- Performance cookies;
- Security-related cookies.
Where required by law, non-essential cookies will only be used after obtaining your consent. You may modify or withdraw cookie preferences at any time through your browser settings or cookie management tools where available.
11. Data Retention
We retain personal information only for as long as reasonably necessary for:
- Order fulfillment;
- Manufacturing and delivery purposes;
- Customer support and warranty matters;
- Accounting and tax obligations;
- Fraud prevention and dispute resolution;
- Legal and regulatory compliance.
Retention periods may vary depending on legal requirements and the nature of the transaction.
12. Data Security
We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, misuse, alteration, or loss.
However, no method of electronic transmission or storage can guarantee absolute security.
13. Your Rights
Subject to applicable law, you may have the right to:
- Access your personal information;
- Request correction of inaccurate information;
- Request deletion of personal information;
- Request restriction of processing;
- Object to certain processing activities;
- Request data portability where applicable;
- Withdraw consent where processing is based on consent.
To exercise your rights, please contact us at: info@framecraft.ltd
14. Complaints
If you have concerns regarding how your personal information is handled, we encourage you to contact us first so that we can attempt to resolve the matter.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
15. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, security measures, or content of external websites.
16. Children's Privacy
Our services are not intended for individuals under the age of 16.
We do not knowingly collect personal information from children.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, regulatory, or technological changes.
Updated versions will be published on this page together with the revised effective date.
18. Contact
For questions regarding this Privacy Policy or our handling of personal information, please contact:
FRAMECRAFT LTD
The Courtyard, 225 Denby Dale Road
Wakefield, England, WF2 7AJ
Email: info@framecraft.ltd